Parooz Fashions was started in 2012 by Johannesburg based fashion enthusiast Roxy Athanasopoulos.
Passionate about fashion, Roxy noticed that there was nowhere in South Africa that woman could go and get cool, trendy and exclusive items at a affordable prices. Everything different or exclusive always came with a huge price tag and was not accessible to the everyday woman.
Roxy wanted to start a fashion brand that young trendy woman could go to knowing that they would always find that amazing and special item that couldn’t be found anywhere else, and so Parooz was born.
Parooz is a fashion brand and retail store aimed at the fashion forward, unconventional, nonconformist, avant-garde, unique, fun, and trendy woman. Always keeping it fresh, Parooz will always bring you the coolest clothing on the continent.